When the name of your product is a tongue twister, you go and twist some tongues with it.
Kozel Dark from Velkopopovicky Kozel brewery is a very well-known beer in Czech republic. Abroad, however, not so much (yet). Dark beers such as stouts are usually quite heavy, but that is not a case of Kozel Dark - surprisingly light lager.
Let's twist some tongues.
To make people realize how light our dark beer is, we have simply found a bunch of foreigners in a tourist-crowded centre of Prague and ask them to try it. But there was a twist. First, we made them pronounce the surprisingly difficult name.
Authenticity proved to be the king once again.
We have rolled this authentic, 80 seconds long footage on Kozel's regional Facebook pages and Youtube channels in Austria, Slovenia, Croatia and Finland. Over 10% of people reached loved it that much, that they watched it at least half-way through. And by watching the video, we mean watching other people enjoying Kozel's surprisingly light dark lager.