We uncovered the scary face of an invisible social issue
Our campaign IKEA not only started discussion regarding domestic violence around the globe but also opened dialogue with Czech and Slovak Governments.
In Czechia, Slovakia and Hungary there is a high proportion of domestic violence, which, moreover, is not systematically solved even though the fact that 47 % of women has experienced some form of domestic violence. Despite the alarming percentage this problem seems invisible to society.
IKEA as a socially responsible company, that strives for equality between men and women, wanted to raise awareness of psychological domestic violence. That's why we came up with a campaign in which we showed that living with a bully is like living in a haunted house.