Deer nature, Pilsner Urquell knows a small detail can change everything.
The Pilsner Urquell brand, as a Czech beer icon and the founder of a beer category, is never one to dabble in product innovation. But it profoundly influences everything around the beer industry and is a remarkable trend setter in Czech beer culture.
This time the brand has shifted its focus to reusable bottles with a highly recognizable design and a unique, golden foil top. It is this very foil that is the biggest change of the whole design, which aims to lessen the negative impact on the environment we live in.
Of course, we also thought of those who don’t necessarily have such bottles around them. This tool was spread online with the help of relevant influencers. It helped the influencers to open up this topic with their followers.
The deer became an inspiration for designers who helped us create a sustainable collection of T-shirts. Selling them helped to raise funds for “Nadace Partnerství: Lidé a Příroda” in the Czech Republic and “Nadácia Ekopolis” in Slovakia.